For over 60 years, SITA Group has been at the forefront of India’s agricultural revolution. Established in 1965 by the visionary Agrawal Brothers, the company played a pivotal role in transforming rice and edible oil production during the First Green Revolution. Recognizing the need for innovation, they introduced modern processing techniques while preserving the purity of traditional rice varieties cultivated for generations.
With an unwavering commitment to quality, sustainability, and excellence, SITA Group has grown into one of India's most trusted names in the industry. Today, their six-decade-long legacy continues to shape the future of rice and oil production in the country.
Our relationships are the means to bond people and cultures across the World through the common language of Food.
To excel in the food & oil industry with an aim to provide qualitative healthier options and enhance employment potential in rural India for sustainable agricultural growth.
OIL STORAGE CAPACITY
GRAIN STORAGE CAPACITY
EMPLOYEE RETENTION RATE
RURAL FAMILIES BENEFITTED FROM CSR ACTIVITIES
Commitment to promoting holistic health wellness services through the development of rice bran oil and rice products enriched with essential nutrients and antioxidants, supported by educational initiatives that inform consumers about the health benefits and proper usage of these products.
Commitment to sustainable innovation by maximizing resource efficiency in rice and oil production. Through a circular economy approach, we utilize every part of the grain-producing high-quality rice, nutrient-rich rice bran oil, and valuable by-products like free fatty acids and edible oil gums. Our eco-friendly processes minimize waste and promote a greener future.
Ensuring all sourcing practices are ethical and transparent, fostering long-term partnerships with local farmers. This involves providing fair compensation, investing in farming communities, and implementing rigorous traceability systems to guarantee the integrity and authenticity of raw materials.
Valuing and preserving cultural heritage by incorporating traditional rice cultivation, preservation, and processing techniques with modern testing technology. This blend of old and new agricultural techniques ensure the retention of cultural identity while enhancing product quality and efficiency.
Leveraging advanced data analytics and market intelligence to drive strategic decisions, optimize operations, and respond swiftly to market changes. This value emphasizes agility and adaptability in a rapidly evolving industry landscape, ensuring the company remains competitive and innovative.
Our research meets the high standard of nutritional value in our rice and oil products.
We prioritize sustainability and eco-friendly practices in our production processes.
Our products are made from the highest quality ingredients to ensure excellence.
We use the latest technology to enhance our production and product quality.
Our top priority is ensuring our customers are completely satisfied with our products.